If it is blogged, will it be read?

How is it that so many people write and publish on the web, and so many other people read their every commentary? Many people blog professionally. According to a 2009 Wall Street Journal article, over 452, 000 people show blogging as their primary source of income. How does one establish oneself as a professional blogger? Do you have to be easily accessible, or is it necessary to push it on a site like MySpace? Do the topics you write about have to be commonly interesting? Does your language have to be simple, say ninth grade reading level (U.S.)?

What about profundity? Do you have to strive to find original statements, or does stealing the best thoughts get you paid, like Shakespeare? Send me your thoughts, followers.